White-label signage pricing: margins and packaging that scale
Start from the platform cost, then add value
Your infrastructure has a predictable floor — typically a base platform fee plus per-screen expansion. That is your COGS in software terms.
Everything above that is your margin for:
- Project management
- Content production
- On-site installation partners
- Ongoing support
Simple packaging patterns
Good: “Starter” — includes N screens, onboarding, and a quarterly content review.
Better: “Growth” — adds faster support and seasonal campaign updates.
Risky: Selling only raw per-screen rates with no services — clients will compare you to a spreadsheet.
Renewal conversations
Schedule renewals around business outcomes: fewer incidents, faster campaigns, more locations. Tie price increases to measurable scope (new regions, new brands, or added SLAs).
Related reading
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